Position Summary...

As a Manager, Category Marketing, you will be responsible for contributing to driving growth of the Entertainment category. This role is accountable for developing strategic annual and agile marketing plans aligned to enterprise priorities, owning end to end omni channel execution, and integrating category and seasonal strategies to deliver business results. The ideal candidate is highly motivated and self directed, with a strong sense of ownership and the ability to thrive in a fast paced, collaborative environment. Success in this role requires a proactive mindset, sharp strategic thinking, and the ability to identify and act on opportunities that drive meaningful growth and impact.

What you'll do...

• Own the end‑to‑end customer journey for the Entertainment business, from ideation through execution, translating business objectives into customer-first strategies and brand-right marketing plans that deliver against enterprise priorities.

• Lead end-to-end execution of priority initiatives, partnering closely with various stakeholders to ensure all deliverables align to strategy and achieve results. Collaborate cross-functionally with Merchandising, Site Experience, Store Operations, Brands, and Agencies to translate business goals into clear, customer-facing marketing direction.

• Identify and action category growth opportunities by leveraging customer insights, data, and market trends, translating them into actionable plans. Develop clear performance reporting and post‑campaign readouts, translating results into insights and recommendations for future planning and investment decisions.

• Lead quarterly merchant planning and participate in joint-business planning with vendors,  building detailed omni-channel plans, spanning owned channels, media, and in-store execution.

• Drive integrated media and communications planning, working with channel managers, digital teams, and agencies, to build cohesive, customer-facing omni-channel marketing plans from strategy through activation.

• Manage budgets and ensure business alignment, including financial planning, approvals, and ongoing investment stewardship to maximize impact and return.

Qualifications:

• Bachelor’s degree in Business, Marketing or related field.

• 5+ years of experience in Marketing, Retail, Agency, or related roles, with a track record of driving measurable outcomes

• Demonstrated experience leading cross-functional initiatives (as an Individual Contributor) and delivering results in a fast-moving environment

• Experience developing and executing go-to-market strategies, including brand and product launches

• Excellent communication, collaboration, and presentation skills.

• Proven ability to build relationships and influence stakeholders across levels, both internally and externally

• Proficiency in Microsoft Office Suite, sales dashboards, analytics dashboards  

• Strong analytical skills, ability to synthesize data (from various sources) and translate into clear business recommendations

• Ability to define, track, and report on KPIs such as conversion rate, ROI, ROAS, traffic, engagement, NPS and Market Share

Leadership Expectations:

Respect the Individual:

Demonstrates and encourages respect for others; drives a positive associate and customer experience for all; embraces differences in people, cultures, ideas, and experiences; supports workplaces where associated feel seen and connected through a culture of belonging, so all associates thrive and perform; contributes to an environment allowing everyone to bring their best selves to work.

Demonstrates engagement and commitment to the team, developing others through feedback, coaching, mentoring, and developmental opportunities; and recognizes others’ contributions and accomplishments.

Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of audiences; and demonstrates energy and positivity for own work.

Acts with Integrity:

Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).

Follows the law, our code of conduct and company policies, and encourages others to do the same; supports an environment where associates feel comfortable sharing concerns; reinforces our culture of non-retaliation; listens to concerns raised by associates and takes action; acts with accountability for achieving results in a way that is consistent with our values.

Is consistently humble, self-aware, honest, and transparent.

Serve our Customers:

Delivers results while putting the customer first and applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.

Adopts a broad perspective that considers data, analytics, customer insights, and different parts of the business when making plans.

Strive for Excellence:

Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions; supports innovation and intelligent risk-taking; and exhibits resilience in the face of setbacks.

Implements and supports continuous improvements and willingly embraces new digital tools and ways of working.

The pay range for this position is $91,900.00 - $126,390.00. Pay will be determined based on relevant experience.

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L’échelle salariale pour ce poste est de 91,900.00 à 126,390.00. La rémunération sera déterminée en fonction de l’expérience pertinente.

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

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