Position Summary...

This role drives organic growth for Walmart.ca by leading the SEO strategy for content and scaling hyper-local search visibility for Walmart CA’s store locations. You will partner with cross-functional teams to execute data-driven roadmaps and seasonal campaigns that maximize organic rankings, traffic and GMV in the Canadian market.

What you'll do...

This role is accountable for the organic performance of Walmart.ca’s core eCommerce funnel, including all category-level and product-level traffic as well as overall visibility on local searches.
Working with agency and product leads, you will ensure Walmart has the proper content strategy and local setup for maximum visibility, traffic and GMV generation.

Managing SEO and campaign planning at a priority category level (e.g., Grocery, Electronics…etc.), you will drive focus on high-conversion keywords and seasonal retail events like Black Friday, Cyber Monday, and Boxing Day. You will define the content strategy for PLPs and PDPs—ensuring titles, descriptions, content and attributes are optimized for both search bots and customer conversion. The role oversees vendor relationships with agencies and SEO tool providers, managing the high-volume production of optimized copy while ensuring budget and workflow efficiencies.

Setting the standard for eCommerce SEO, you will drive training and guidelines for the Merchant, Digital Experience and Marketing teams on effective on-page optimization and content best practices.
You will also lead the Local SEO strategy, ensuring every Walmart Canada store location and department is optimized for local searches and that Google Business Profiles are synchronized with real-time store data.

Qualifications

• SEO Expertise: Expert-level knowledge of enterprise SEO
• eCommerce Content Strategy: Specialized experience in optimizing Product Detail Pages (PDPs) and Product Listing Pages (PLPs) for high-volume retail or large listing sites
• Local SEO & Project Management: Proven track record in managing multi-location Local SEO and Google Business Profile at scale.
• Technical SEO: Deep understanding of Site Architecture, Local/Product Schema, and Roadmap Development for large-scale CMS environments.
• AI Search/GEO: Good understanding of Generative Engine Optimization and latest AI Search techniques
• Advanced Knowledge of Key SEO Tools: Google Search Console, BrightEdge, Botify, Screaming Frog and Adobe Analytics
• Leadership & Communication: Experience in vendor management, agency team management, and presenting SEO performance to executive stakeholders.
• Minimum Education: Bachelor's Degree.
• Language: Excellent English, French is a plus
• Minimum Experience: 4 - 5 years of SEO experience, preferably within a large-scale Retail or Marketplace environment.

Leadership Expectations:

Respect the Individual:

Demonstrates and encourages respect for others; drives a positive associate and customer experience for all; embraces differences in people, cultures, ideas, and experiences; supports workplaces where associated feel seen and connected through a culture of belonging, so all associates thrive and perform; contributes to an environment allowing everyone to bring their best selves to work.

Demonstrates engagement and commitment to the team, developing others through feedback, coaching, mentoring, and developmental opportunities; and recognizes others’ contributions and accomplishments.

Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of audiences; and demonstrates energy and positivity for own work.

Acts with Integrity:

Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).

Follows the law, our code of conduct and company policies, and encourages others to do the same; supports an environment where associates feel comfortable sharing concerns; reinforces our culture of non-retaliation; listens to concerns raised by associates and takes action; acts with accountability for achieving results in a way that is consistent with our values.

Is consistently humble, self-aware, honest, and transparent.

Serve our Customers:

Delivers results while putting the customer first and applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.

Adopts a broad perspective that considers data, analytics, customer insights, and different parts of the business when making plans.

Strive for Excellence:

Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions; supports innovation and intelligent risk-taking; and exhibits resilience in the face of setbacks.

Implements and supports continuous improvements and willingly embraces new digital tools and ways of working.

The pay range for this position is $91,900.00 - $126,390.00. Pay will be determined based on relevant experience.

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L’échelle salariale pour ce poste est de 91,900.00 à 126,390.00. La rémunération sera déterminée en fonction de l’expérience pertinente.

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

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Important Note: To support resume screening, interviews and other candidate evaluations, we may use artificial intelligence-powered tools, including internal or third-party developed automated decision-making tools. For more information, please see Walmart Canada Job Applicant Privacy Notice.

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